Compound Your App’s Revenue With Paid Ads

Paid acquisition scales when attribution, creative, and data work as one system. I help build that system as an advisor, a media buyer, or a fractional paid lead.

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// revenue.compounding

LIVE

// Ad spend managed

$100M+

// Peak ad spend

$7M/mo

// Ads scaled past $100K

50+

// $1B+ BRANDS I’VE WORKED WITH

Hopper

Life360

Speak

ShopBack

Point Wild

// 01 / OPERATOR

About

Hi, I’m Sam — owner and operator of AutomateUA. I specialize in architecting paid marketing systems that maximize ROAS and profitable growth. I work with subscription apps that are ready to scale with ads.

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// 02 / SYSTEM

Five elements that make paid scale

node.01

Data infrastructure

Reliable attribution on conversions and revenue for efficient budget allocation.

node.02

Algorithm signal

Campaign setup that gets the most out of every dollar.

node.03

Creative loops

Feedback systems that consistently produce winning ads.

node.04

AI ops

Automate the busy work. Time stays on value-additive opportunities.

node.05

Strategy

Channel mix, growth bets, scale or pause. The judgment calls that compound.

// 03 / OFFERINGS

Three ways to work together

// 01

Advisory

For teams that just want high-level support on strategy.

▸

Biweekly working session for strategy and problem-solving

▸

Slack / Doc access for QA and async reviews

▸

Access to my testing library and playbooks

// 01

Advisory

For teams that just want high-level support on strategy.

▸

Biweekly working session for strategy and problem-solving

▸

Slack / Doc access for QA and async reviews

▸

Access to my testing library and playbooks

// 02

Media Buying

For teams that need execution. I run paid. Your team owns the rest.

▸

Daily campaign management across Meta, TikTok, ASA, Google

▸

Attribution dashboards and weekly performance readouts

▸

Creative strategy, briefs, and dashboards to sharpen the feedback loop

// 02

Media Buying

For teams that need execution. I run paid. Your team owns the rest.

▸

Daily campaign management across Meta, TikTok, ASA, Google

▸

Attribution dashboards and weekly performance readouts

▸

Creative strategy, briefs, and dashboards to sharpen the feedback loop

// 03

Fractional Paid Lead

For teams who want deeper ownership of paid. Everything in Media Buying, plus:

▸

Accountability for blended profitability, payback, and LTV, not just media ROAS

▸

Proactive creative analysis and direction to lift ad win rate

▸

Engineering, product, and marketing tech collaboration on paid blockers

// 03

Fractional Paid Lead

For teams who want deeper ownership of paid. Everything in Media Buying, plus:

▸

Accountability for blended profitability, payback, and LTV, not just media ROAS

▸

Proactive creative analysis and direction to lift ad win rate

▸

Engineering, product, and marketing tech collaboration on paid blockers

// 04 / PROCESS

The first 30 days

// STEP 01 / DECODE

Decode

Audit current setup. Find the constraint. Map the funnel.

Map constraints

// STEP 02 / INSTALL

Install

Rebuild the measurement layer: MMP, dashboards, KPI mapping.

Build infra

// STEP 03 / TEST

Test

Set up the scaling and creative testing structure.

Creative ops

// STEP 04 / CALIBRATE

Calibrate

Iterate. Compound. Grow profitably.

Scale

// 05 / WORK

Case studies

// 01 / HOPPER

Scaled paid acquisition to $7M/mo at peak. Became the #1 OTA app in the US in 2021.

50+ ads scaled past $100K spend each.

// 02 / HEALTH & FITNESS APP

Doubled MRR by 113% in 90 days at 200% ROAS.

Recovered from a Meta tracking restriction that had stalled growth and burned ~$100K in inefficient spend.

// 03 / SPORTS APP

Doubled MRR by 104% in 90 days at 185% ROAS.

Built measurement from scratch: core KPIs, LTV curves, conversion-rate curves, reliable early CAC targets.

Let’s see if we’re a fit

I’ll audit your ad strategy and setup. You’ll leave with at least three specific things to change in your paid setup.

Book a call

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