Growth Systems
to Unlock $1M MRR
Deploy the paid acquisition frameworks behind 8 and 9-figure revenue subscription apps.
9 and 10-figure brands I've worked with
9 and 10-figure brands I've worked with
I’ve spent the last decade refining paid growth loops and creative feedback systems for subscription apps valued between $500M and $5B.
What I learned is that there is a massive gap between a "media buyer" and a growth architect.
Anyone can spend ad dollars, but scaling with the best returns requires a proven architecture where creative strategy, marketing levers, and data infrastructure operate as one compounding engine.
Meta Ads
Google Ads
Tiktok Ads
Apple Search Ads
Mobile Ad Networks (DSPs)
Mobile Measurement Partners (Appsflyer)
Amplitude
RevenueCat
Superwall
Testimonials
Endorsements & Reviews
Read what others say about me.
"Sam's ability to leverage SQL & APIs to automate marketing workflows and improve campaign management decisions is uncanny."
Leif Meyer
UA Engineer, Hopper
"Sam is a rare blend of creativity and analytical depth. He dives into the data, finds what matters, and delivers performance-oriented solutions."
Alan Lee
Data Scientist, Google
“Sam understands the importance of testing fresh concepts, iterating on winners, experimenting with social trends, and leveraging data to inform top-tier creative.”
Dillon Becker
Founder, Airtraffic
“Sam has a fine-tuned eye for performance creative — quickly identifying winning ad concepts, understanding why they are effective, and devising ways to scale them to their maximum potential."
Scott Miller
Lead Ad Designer, Hopper
“Sam's valuable insights enabled better decision-making and optimizations into marketing performance across keywords, geographies, and channels.”
Courtney Grover
General Manager, Point Wild
"Sam is a user acquisition and analytics expert. He works hard, takes feedback well and supports his colleagues with his genuine good-nature."
Matthew Horiuchi
UA Director, Life360/Calm
"Sam is one of the most effective marketers I've ever met. His team handled tens of millions in spend with very low headcount, primarily because of Sam's ability to streamline and automate so much of what our team used to work on."
Makoto Rheault-Kihara
VP of Growth, Hopper
"Sam's ability to leverage SQL & APIs to automate marketing workflows and improve campaign management decisions is uncanny."
Leif Meyer
UA Engineer, Hopper
"Sam is a rare blend of creativity and analytical depth. He dives into the data, finds what matters, and delivers performance-oriented solutions."
Alan Lee
Data Scientist, Google
“Sam understands the importance of testing fresh concepts, iterating on winners, experimenting with social trends, and leveraging data to inform top-tier creative.”
Dillon Becker
Founder, Airtraffic
“Sam has a fine-tuned eye for performance creative — quickly identifying winning ad concepts, understanding why they are effective, and devising ways to scale them to their maximum potential."
Scott Miller
Lead Ad Designer, Hopper
“Sam's valuable insights enabled better decision-making and optimizations into marketing performance across keywords, geographies, and channels.”
Courtney Grover
General Manager, Point Wild
"Sam is a user acquisition and analytics expert. He works hard, takes feedback well and supports his colleagues with his genuine good-nature."
Matthew Horiuchi
UA Director, Life360/Calm
"Sam is one of the most effective marketers I've ever met. His team handled tens of millions in spend with very low headcount, primarily because of Sam's ability to streamline and automate so much of what our team used to work on."
Makoto Rheault-Kihara
VP of Growth, Hopper
"Sam's ability to leverage SQL & APIs to automate marketing workflows and improve campaign management decisions is uncanny."
Leif Meyer
UA Engineer, Hopper
"Sam is a rare blend of creativity and analytical depth. He dives into the data, finds what matters, and delivers performance-oriented solutions."
Alan Lee
Data Scientist, Google
“Sam understands the importance of testing fresh concepts, iterating on winners, experimenting with social trends, and leveraging data to inform top-tier creative.”
Dillon Becker
Founder, Airtraffic
“Sam has a fine-tuned eye for performance creative — quickly identifying winning ad concepts, understanding why they are effective, and devising ways to scale them to their maximum potential."
Scott Miller
Lead Ad Designer, Hopper
“Sam's valuable insights enabled better decision-making and optimizations into marketing performance across keywords, geographies, and channels.”
Courtney Grover
General Manager, Point Wild
"Sam is a user acquisition and analytics expert. He works hard, takes feedback well and supports his colleagues with his genuine good-nature."
Matthew Horiuchi
UA Director, Life360/Calm
"Sam is one of the most effective marketers I've ever met. His team handled tens of millions in spend with very low headcount, primarily because of Sam's ability to streamline and automate so much of what our team used to work on."
Makoto Rheault-Kihara
VP of Growth, Hopper
Process
My Process
My four step process to set-up apps for success and profitable scale.
01
Audit & Strategic Alignment
Walk me through your current pain points and growth targets. I'll audit your campaign setup and creatives, then map out an optimal acquisition strategy highlighting your top opportunities.
step 1
01
Audit & Strategic Alignment
Walk me through your current pain points and growth targets. I'll audit your campaign setup and creatives, then map out an optimal acquisition strategy highlighting your top opportunities.
step 1
01
Audit & Strategic Alignment
Walk me through your current pain points and growth targets. I'll audit your campaign setup and creatives, then map out an optimal acquisition strategy highlighting your top opportunities.
step 1
02
2-Week Sprint
I overhaul your data infrastructure to eliminate iOS blind spots, build a single source of truth, and map North Star KPIs—like CAC, LTV, and conversion curves—to dictate predictable growth.
step 2
02
2-Week Sprint
I overhaul your data infrastructure to eliminate iOS blind spots, build a single source of truth, and map North Star KPIs—like CAC, LTV, and conversion curves—to dictate predictable growth.
step 2
02
2-Week Sprint
I overhaul your data infrastructure to eliminate iOS blind spots, build a single source of truth, and map North Star KPIs—like CAC, LTV, and conversion curves—to dictate predictable growth.
step 2
03
Source Elite Ad Designers
I partner with the top 1% of proven ad designers who've engineered 6- and 7-figure creatives. Bridging art and science, they natively understand direct-response hooks, testing frameworks, and platform trends to deliver winning assets with zero handholding.
step 3
03
Source Elite Ad Designers
I partner with the top 1% of proven ad designers who've engineered 6- and 7-figure creatives. Bridging art and science, they natively understand direct-response hooks, testing frameworks, and platform trends to deliver winning assets with zero handholding.
step 3
03
Source Elite Ad Designers
I partner with the top 1% of proven ad designers who've engineered 6- and 7-figure creatives. Bridging art and science, they natively understand direct-response hooks, testing frameworks, and platform trends to deliver winning assets with zero handholding.
step 3
04
Structured Scaling
I deploy a rigorous creative testing framework to reverse-engineer top winners and maximize your win rate. Then, I scale methodically across channels, geos, and platforms—validating strict profitability before unlocking the next tier of spend.
step 4
04
Structured Scaling
I deploy a rigorous creative testing framework to reverse-engineer top winners and maximize your win rate. Then, I scale methodically across channels, geos, and platforms—validating strict profitability before unlocking the next tier of spend.
step 4
04
Structured Scaling
I deploy a rigorous creative testing framework to reverse-engineer top winners and maximize your win rate. Then, I scale methodically across channels, geos, and platforms—validating strict profitability before unlocking the next tier of spend.
step 4
FAQS
Questions? Answers!
Quick answers to common questions.
How is this different from a standard agency?
Most agencies are "button pushers" who execute without strategy. I function as a Growth Owner, managing your strategy, systems, and measurement end-to-end. You aren't just buying ads; you’re buying a partner who owns the results so you can focus on the product.
What is your approach to ad creative?
I don’t make the ads; I build the feedback loop that scales them. I own the creative operations—sourcing elite designers, managing the testing process, and providing iterative analytics that turn data into winning concepts. By factoring creative production costs directly into your ROAS, I ensure your investment is a transparent growth lever rather than a "black box" expense.
What is your pricing structure?
I use a hybrid model: a fixed retainer that transitions into a percentage of ad spend once we hit scale. This structure covers the initial systems-building and then shifts to replace the base fee entirely as we grow.
How do you manage your bandwidth?
I intentionally limit my client base to a handful of apps to ensure I can deeply own your growth problems— it's the only way to properly scale. While I use tools and an assistant for low-level operational tasks, I personally own the strategy and make every major decision. You get a systemized process with the high-level accountability of a dedicated partner.
How is this different from a standard agency?
What is your approach to ad creative?
What is your pricing structure?
How do you manage your bandwidth?
secondary cta