On a mission to automate User Acquisition.

Hi—I’m Sam. I help startups scale profitably with ads.

I’ve spent +$100 million of profitable ad spend and worked at multiple billion dollar startups.

User Acquisition is undergoing a transformative shift. AI is revolutionizing everything from creative strategy to campaign execution, creating critical advantages for those who can leverage its potential. In this fast-changing era, startups without top-tier marketers risk falling behind.

My mission is to empower startups to thrive in what I call the ‘UA 2.0’ era—where blending creative ingenuity with data-driven strategies is the key to unlocking high-quality growth.

Read My Testimonials

  • "Sam is one of the most effective marketers I've ever met. His team handled tens of millions in spend with very low headcount, primarily because of Sam's ability to streamline and automate so much of what our team used to work on."

    Makoto Rheault-Kihara

    VP of Growth at Hopper

  • "Sam is a user acquisition and analytics expert. He works hard, takes feedback well and supports his colleagues with his genuine good-nature."

    Matthew Horiuchi

    Head of UA at Life360 and Calm

  • “Sam has a fine-tuned eye for performance creative — quickly identifying winning ad concepts, understanding why they are effective, and devising ways to scale them to their maximum potential."

    Scott Miller

    Principal Marketing Designer at Hopper

  • “Sam understands the importance of testing fresh concepts, iterating on winners, experimenting with social trends, and leveraging data to inform top-tier creative.”

    Dillon Becker

    Founder of Airtraffic

  • “I was impressed by Sam's analytical abilities in campaign management, ROAS optimization, and advanced data studies.”

    Hanbo Hu

    Data Scientist at Meta

  • "Sam is a rare blend of creativity and analytical depth. He dives into the data, finds what matters, and delivers performance-oriented solutions.".

    Alan Lee

    Data Scientist at Google

  • “Sam's ability to leverage SQL & APIs to automate marketing workflows and improve campaign management decisions is uncanny.”

    Leif Meyer

    User Acquisition Engineer at Hopper

FAQs

What channels do you manage?

I manage user acquisition campaigns across all major platforms, including: Meta Ads, TikTok Ads, Google Ads, Apple Search Ads.

What else do you help with?

Additionally, I provide creative direction, copywriting, data analytics, automated reporting, and incremental lift studies to optimize your campaign performance end-to-end.

Do you have a minimum monthly spend requirement?

Yes, I’m only working with brands spending +$100,000 per month.

How do you charge?

I offer a flat-rate retainer with no minimum contract, allowing you to cancel anytime. My results will speak for themselves.

When can I see results?

I usually produce meaningful improvements within the first month, though this may vary depending on the maturity of the ad account.

What’s the first step in working together?

I begin with a 2-week sprint, where I perform a comprehensive audit and analysis of your current ad strategy, creative performance, and data infrastructure. At the end, I’ll provide actionable insights and a roadmap for growth.

Why choose you over other agencies?

By hiring me, you get the expertise and strategic insight of a UA Lead at the cost of a UA Manager. I focus on maximizing the efficiency of your ad spend and driving significant ROI changes, delivering returns that pay for themselves.

What makes you qualified?

Here are some of my highlights:

  • Achieved a 571% increase in personally managed ad spend for a travel client while improving ROAS by 62%.

  • Boosted subscriptions by 42% for a social network client, while cutting ad spend by 50%.

  • Scaled a VPN client’s ad spend by 585% while maintaining target CAC.